The ADDY® Awards Competition is a three-tiered national competition conducted annually by the American Advertising Federation. It is the advertising industry's largest and most representative competition for creative excellence.

Prepare for a healthy dose of friendly competition at the 2010 ADDYs. Which side will it bring out in you? Friendly. OR Competitive.

Friendly

Humility. Poise. Grace.

The ADDYs bring out the best in you. You attend to party with your peers, get inspired and network, showing up with a smile and an outstretched arm. The bullies and egomaniacs are ignored. Let them fight and hold their grudges. That’s fine with you! You’re happy schmoozing with your friends and celebrating mind-blowing creative work. And if you happen to win Best in Show in the process, well, that’s just one more thing to be happy about.

Competitive

Jealousy. Pride. Aggression.

The ADDYs bring out the best in you. Nothing makes you feel more driven or passionate about advertising than this competition. NOTHING. You take ambition and rivalry to a whole new level, ignoring those pesky good sports. Let them pretend to be pals on Facebook. They don’t get it. They don’t get that these awards give you everything: pride, respect and honor. And if you happen to trigger some tears on your quest for Best in Show, well, that’s something you can’t really control, now is it?

The ADDYs Gala

March 17, 2010

6:00 p.m. – Cocktail Reception and Gallery of Finalists
7:30 p.m. – Awards Presentation
9:00 p.m. – Coffee and Dessert Reception in the Gallery

The Carnegie Institution of Washington
1530 P Street, NW
Washington, DC 20005

Event attire is Creative Chic.

Submission Deadlines

Eager Beavers: December 18, 2009
Slackers: January 8, 2010

Call for Entries

Don’t forget to make your mark on the Call for Entries poster. Decorate it however you’d like (paint it, stencil it, macaroni-craft it) and then mail it in along with your ADDY entries. All posters will be displayed at the ADDYs—and since everyone has the same creative brief, it’s the perfect place to show off your smarts and crafts.

New to the DC ADDYs This Year - Going Digital

We’re Going Digital. All ADDY entries must be submitted digitally as well as in the standard printed/mounted format. A CD-R or DVD-R* (single layer only) including digital files for all ADDY entries must be included in the submission packet. Each digital file must be saved as a separate document and labeled in this format:

category-name_subcategorynumberandletter_entrynumber.format

Examples:
radio_37A_123456.mp3
non-traditional-advertising_20B_123456.png

Please replace all spaces between words with dashes (and include all dashes between words, i.e. out-of-home, mixed-media).

The specs for submitting digital files are:

Print jobs & screen shots: PNG, maximum size 800 x 600 px, maximum 72 dpi

Audio files: MP3, compress at 128 kb/sec, with ID3 tags (optional)

Video files: FLV, should fit within 1000 kb with maximum ratio 16:9 at maximum dimension of 1280 x 720 px, not protected, viewable by Flash version 9.0.115

*Contents must be readable on Mac or Windows platforms.